The Anastasia Noz Website is a dynamic online platform that showcases Anastasia Noz, a distinguished real estate advisor specializing in pre-construction projects. The website includes a Featured Projects section that allows potential clients to explore hot deals and featured pre-sales in British Columbia.
The development of the Anastasia Noz Website was executed over a period of 2 months, ensuring a seamless and visually appealing design.
Prior to the creation of the Anastasia Noz Website, Anastasia faced challenges in effectively presenting her expertise in pre-construction projects and providing potential clients with a centralized platform to explore attractive pre-sale opportunities in BC.
The goal of this case study is to present the comprehensive UX design process employed to create the Anastasia Noz Website. The platform aims to establish Anastasia as a leading real estate advisor in the pre-sale market and offer potential clients a user-friendly experience to explore hot deals and featured pre-sales.
Side Studios' Role
As the prominent development department within Webflow, Side Studios played an integral role in collaborating with the design team to create the Anastasia Noz Website. They ensured the seamless integration of design elements and interactive features, including the Featured Projects section.
Side Studios' Responsibility
Side Studios' responsibilities encompassed implementing the technical aspects of the Anastasia Noz Website, optimizing performance, and ensuring compatibility across different devices and browsers. Their contribution resulted in a smooth and engaging user experience.
Understanding the User
Extensive user research was conducted to understand the preferences and expectations of potential clients seeking pre-construction advice. Surveys and interviews helped identify the key information and features that would resonate with the target audience.
The research revealed that potential clients sought a platform that offered a curated selection of hot deals and featured pre-sales in BC. They desired an informative and user-friendly experience that showcased Anastasia's expertise and provided them with valuable insights into pre-construction opportunities.
The primary pain point faced by potential clients was the challenge of finding reliable pre-sale opportunities and expert guidance in the competitive BC real estate market.
Based on the user research, we created two personas:
- Investor Ian - A seasoned real estate investor seeking a platform that offers a curated selection of hot deals and featured pre-sales in BC to identify promising investment opportunities.
- Buyer Bella - A first-time homebuyer looking for a user-friendly platform to explore pre-sale properties with valuable insights and expert guidance from Anastasia Noz.
Problem Statements and User Journey Map
- The Anastasia Noz Website needs a dynamic Featured Projects section to effectively showcase hot deals and featured pre-sales in BC, offering potential clients curated pre-construction opportunities.
- Users expect an informative and user-friendly experience that provides valuable insights into pre-construction projects and facilitates the exploration of attractive real estate opportunities.
User Journey Map:
- Investor Ian visits the Anastasia Noz Website and navigates to the Featured Projects section, where he finds a curated selection of hot deals and featured pre-sales in BC, accompanied by valuable insights and expert analysis.
- Buyer Bella explores the user-friendly platform, accessing detailed information on pre-sale properties, including location, amenities, and investment potential, all presented in an engaging and visually appealing manner.
The UX structure was thoughtfully designed to provide a seamless and informative user experience. Key elements included:
- A visually appealing homepage with clear navigation to the Featured Projects section, inviting potential clients to explore hot deals and featured pre-sales in BC.
- An interactive and user-friendly Featured Projects section, featuring detailed information and expert insights to facilitate well-informed real estate decisions.
The Impact and Learnings
The launch of the Anastasia Noz Website had a significant impact on Anastasia's real estate advisory services. Potential clients praised the engaging platform, which effectively showcased her expertise and provided valuable insights into pre-construction opportunities. The Featured Projects section garnered increased interest and inquiries from both investors and homebuyers, solidifying Anastasia's position as a leading real estate advisor in the pre-sale market.
Throughout this project, we learned the importance of understanding the target audience's needs and preferences, as well as the value of a collaborative approach between design and development teams in creating an exceptional user experience.