The product is an online platform that enables clients to interact with Melvand's design team and showcase their living spaces in live 3D portfolios. This platform will provide users with various tools to explore different design options, select materials and furniture, and communicate with the Melvand team.
The project duration is estimated to be around three months.
Melvand's current online platform is outdated and difficult to use, resulting in a poor user experience for clients. Users have reported that the platform is slow and confusing, making it challenging to visualize their ideal living spaces. As a result, many potential clients are turning to other interior design companies.
The goal of this UX case study is to design and implement a new online platform that provides a seamless and enjoyable user experience for clients. The new platform should enhance user engagement, increase customer satisfaction, and lead to a significant rise in sales for Melvand.
As an agency, our role is to work with Melvand to design and develop a new online platform that meets their business requirements. We will create a UX/UI team responsible for designing the user interface and experience, a development team responsible for the technical implementation of the platform, and a CMO responsible for marketing and user acquisition.
Our responsibilities will include understanding the needs and goals of Melvand's clients, conducting user research, analyzing user behavior and feedback, creating design solutions that are intuitive and efficient, and ensuring that the platform meets Melvand's business requirements.
To understand the needs and preferences of Melvand's clients, we will conduct several UX research methods, including:
Interviews with current and potential clients
Surveys to gather user feedback
Analysis of user data from the current platform
Competitive analysis of other interior design platforms
Melvand's clients are typically busy professionals who value convenience, quality, and customization. They are looking for a seamless and enjoyable user experience that allows them to visualize their ideal living space and communicate their preferences to the Melvand team.
The current online platform is outdated, slow, confusing, and challenging to use. Users have reported difficulty visualizing their ideal living spaces and communicating their preferences to the Melvand team.
Persona 1: Busy Professional
Motivation: Wants a luxurious living space that reflects their success
Pain Point: Limited time to research and select design options
Goal: A platform that allows them to easily visualize their ideal living space and communicate their preferences to the Melvand team.
Persona 2: Young Couple
Occupation: Tech Industry
Motivation: Wants a cozy and comfortable living space
Pain Point: Limited knowledge of interior design and available options
Goal: A platform that provides guidance on design options and materials and allows them to easily communicate their preferences to the Melvand team.
Current platform is outdated and difficult to use, resulting in a poor user experience.
Users are struggling to visualize their ideal living spaces and communicate their preferences to the Melvand team.
User Journey Map
User research and analysis
Design and development of new platform
Launch and user testing
Refinement based on user feedback
Continued monitoring and optimization of the platform