Melvand Design Studio

The Product

The product is an online platform that enables clients to interact with Melvand's design team and showcase their living spaces in live 3D portfolios. This platform will provide users with various tools to explore different design options, select materials and furniture, and communicate with the Melvand team.

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Project Duration

The project duration is estimated to be around three months.

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The Problem

Melvand's current online platform is outdated and difficult to use, resulting in a poor user experience for clients. Users have reported that the platform is slow and confusing, making it challenging to visualize their ideal living spaces. As a result, many potential clients are turning to other interior design companies.

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The Goal

The goal of this UX case study is to design and implement a new online platform that provides a seamless and enjoyable user experience for clients. The new platform should enhance user engagement, increase customer satisfaction, and lead to a significant rise in sales for Melvand.

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Agency Role

As an agency, our role is to work with Melvand to design and develop a new online platform that meets their business requirements. We will create a UX/UI team responsible for designing the user interface and experience, a development team responsible for the technical implementation of the platform, and a CMO responsible for marketing and user acquisition.

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Agency Responsibilities

Our responsibilities will include understanding the needs and goals of Melvand's clients, conducting user research, analyzing user behavior and feedback, creating design solutions that are intuitive and efficient, and ensuring that the platform meets Melvand's business requirements.

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User Research

To understand the needs and preferences of Melvand's clients, we will conduct several UX research methods, including:

Interviews with current and potential clients

Surveys to gather user feedback

Analysis of user data from the current platform

Competitive analysis of other interior design platforms

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Summary

Melvand's clients are typically busy professionals who value convenience, quality, and customization. They are looking for a seamless and enjoyable user experience that allows them to visualize their ideal living space and communicate their preferences to the Melvand team.

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Pain Point

The current online platform is outdated, slow, confusing, and challenging to use. Users have reported difficulty visualizing their ideal living spaces and communicating their preferences to the Melvand team.

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Persona

Persona 1: Busy Professional

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Age: 35

Occupation: Lawyer

Income: $150,000+

Motivation: Wants a luxurious living space that reflects their success

Pain Point: Limited time to research and select design options

Goal: A platform that allows them to easily visualize their ideal living space and communicate their preferences to the Melvand team.

Persona 2: Young Couple

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Age: 28-32

Occupation: Tech Industry

Income: $80,000-$120,000

Motivation: Wants a cozy and comfortable living space

Pain Point: Limited knowledge of interior design and available options

Goal: A platform that provides guidance on design options and materials and allows them to easily communicate their preferences to the Melvand team.

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Problem Statements

Current platform is outdated and difficult to use, resulting in a poor user experience.

Users are struggling to visualize their ideal living spaces and communicate their preferences to the Melvand team.

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User Journey Map

User research and analysis

Design and development of new platform

Launch and user testing

Refinement based on user feedback

Continued monitoring and optimization of the platform

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